Marketing: A How-To-Do-It Manual for Librarians (How to Do It Manuals for Librarians)
Type
Book
Authors
ISBN 10
1555700950
ISBN 13
9781555700959
Category
Unknown
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Publication Year
1992
Publisher
Pages
150
Description
Consensus is that any provider of products or services should be engaged in marketing. It is usually less clear what sort of marketing activity is appropriate, how to relate it specifically to library services and how to do it effectively without an in-house expert. This guide begins with the principles of marketing, and relates the basic concepts of product, pricing, placement and promotion to the library world. Subsequent chapters deal with market research, customer service, merchandizing, strategic market planning, marketing and fund raising, and marketing and political issues. - from Amzon
Number of Copies
2
